The personal information we hold
What sorts of personal information we hold is based on the information you have provided to us such as your name, address, telephone number, email address, bank account and payment card details, any social media comments feedback and review information by phone email and post, booking history, account log in information, whether you want to receive marketing materials from us and what type and frequency.
Our legal basis for processing personal data
We must process your personal information in order to provide you with the products or services you are consenting for us to provide. We must have a “legal basis” in order to do this, the legal basis we rely on includes legitimate interest, performance of a contract, fraud prevention, vital interests, public information, legal claims and legal obligation.
How we will use your personal information
Your personal information is used in several ways; safety and security, analytics and profiling, contacting you and cookies. We monitor online behavior and carry out checks to ensure our customers are genuine and prevent fraud and to help customers use our services appropriately. Analytics and profiling are for statistical analysis to enable us to understand the products and services you purchase and allow us to improve these to serve you better.
Where we rely on your consent as the legal basis on which we process your personal information you may also withdraw that consent at any time. You have a number of rights under data protection laws which include but are not limited to:
- The right to access a copy of the personal information we hold about you
- The right of correction inaccurate personal information we hold about you
- The right to restrict our use of your personal information
- The right to be forgotten; and
- The right to object to our use of your personal information
In certain circumstances, you may be able to exercise your rights in relation to the personal information we process about you. If you are seeking to exercise your rights, please contact us at Send it to Alex Ltd. Your identity will be verified before we are able to fulfil your rights to prevent fraudulent requests.
How long we will keep your personal information
Your information will be kept for a period no longer than as set out in the current standardised data protection laws General Data Protection Regulations (GDPR).
We have controls in place to protect your personal information as we take it very seriously. We use firewalls, user verification and strong data encryption. We utilise industry “good practice” standards of the maintenance of our information security management system.